Category: Blog

Increasing Sales on Amazon Using High Quality Images

As an Amazon seller, you want to do everything possible to optimise your sales performance and stand out from the competition. One of the most effective ways to do this is by using high quality images in your product listings.

Amazon Selling: The Most Common Myths Debunked

Let’s face it, Amazon is often misunderstood here in Australia. People assume it’s just another corporate giant that’s going to wipe out local businesses, or a platform meant for the Gen Z hustle culture, or that it only sells high volume, low-quality products.

Why I started Totalyty

My eCommerce journey truly started back in 2009, during what seemed to be a rather inconsequential conversation.  I was the GM of a large cinema in Melbourne and one of my…

Why sell on Amazon?

You’re probably well aware that Amazon is now the biggest eCommerce platform on the planet….someone needs to pay for those space trips! Adoption of Amazon…

Want to know how we can help you to drive Amazon sales?

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Amazon, Amazon Ads, Amazon Service Provider Network, Amazon SPN, Amazon SPN logo and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Sponsored Advertising (PPC) & Promotions

For most products, even the best SEO refinement is unlikely to see your products list on page 1 organically.  Investing in sponsored advertising and promotional activities will be a key to improving product rank, discoverability and conversion….and that means sales.  Of course it’s all margin dependent, but we recommend investing at least 10% of sales as an ongoing baseline in PPC.  For new product and store launches, you’ll want to go harder and invest more to improve your rank early on. 

Amazon Store

An Amazon store is a branded destination on Amazon to feature curated content that inspires, educates, and helps shoppers discover your products.  We will work with you and your team to build a store that reflects your brand and showcases your full catalogue of products.  Share your Amazon store URL on social media and embed it on high traffic and relevant external websites to drive traffic and accelerate sales.

A+ Content

A+ Content brings your brand alive on individual product pages.  It’s the section of each listing that allows you to tell your story and showcase other products within your catalogue.  Once you’re locked into Amazon’s Brand Registry program, you can unlock the power of brand ownership on the platform.  We will work with you and your marketing team to create best-in-class A+ Content; another winning tool to optimise your listing for sales success.

Product Imagery

Amazon is a visual platform, so top notch product photography is one of the most  important elements in driving sales conversion.  We work with you to understand and follow Amazon’s best practice guidelines and take it a step further by creating the right balance of studio, lifestyle and informative shots to outplay your competition.  Product Videos are fast becoming the new normal on the Amazon platform and another strategy to consider to drive sales.  

Use your own product photographer and videographer, or we’ll leverage our own network of creative Amazon experts.   

Listing Optimisation (SEO)

If your products aren’t featured on the first page of Amazon search results, you’re unlikely to be ecstatic about your current sales performance. Understanding and optimising product listings towards Amazon’s search algorithm is the key to accelerating the organic discoverability of your products. By balancing this with listing copy that speaks to your audience, we create a winning formula.