Let’s face it, Amazon is often misunderstood here in Australia. People assume it’s just another corporate giant that’s going to wipe out local businesses, or a platform meant for the Gen Z hustle culture, or that it only sells high volume, low-quality products. But there’s a lot more to Amazon than meets the eye, and brands big and small should seriously consider expanding onto the platform sooner rather than later.

For starters, Amazon is growing fast – we’re talking almost 50% sales growth in Australia in 2022, with over 200 million products available. And this growth is only going to get even bigger. So why not get a piece of that pie and secure your spot on page 1 before your competitors beat you to it?

But what’s great about Amazon is that customers will find you without even trying. Thanks to Amazon’s slick redirecting skills, your product can end up in the hands of customers who never knew your brand existed. Plus, it’s a great place to achieve global sales growth and brand awareness. Amazon operates across 5 continents and 20 countries, so you can get your brand out there on a global scale.

So don’t underestimate the power of Amazon. With easy expansion opportunities and a captured audience, it’s a platform that just can’t be ignored.  The best part? Starting up on Amazon doesn’t have to break the bank. You can start small and test the waters with a small amount of stock before committing to bigger investments.

Need help with launching your brand on Amazon?  Or are you already on the platform and not getting the results you expected?  Check out our services at www.totalyty.com and get in touch on 0435 408295 or agency@totalyty.com and we can help you to accelerate your sales growth.