Amazon’s algorithms favour ‘retail ready’ products.
We review your existing Amazon catalogue against best practice and elevate your listings to reflect this and /or launch new products with the same methodology.
For most products, even the best SEO refinement is unlikely to see your products list on page 1 organically. Investing in sponsored advertising and promotional activities will be a key to improving product rank, discoverability and conversion….and that means sales. Of course it’s all margin dependent, but we recommend investing at least 10% of sales as an ongoing baseline in PPC. For new product and store launches, you’ll want to go harder and invest more to improve your rank early on.
An Amazon store is a branded destination on Amazon to feature curated content that inspires, educates, and helps shoppers discover your products. We will work with you and your team to build a store that reflects your brand and showcases your full catalogue of products. Share your Amazon store URL on social media and embed it on high traffic and relevant external websites to drive traffic and accelerate sales.
A+ Content brings your brand alive on individual product pages. It’s the section of each listing that allows you to tell your story and showcase other products within your catalogue. Once you’re locked into Amazon’s Brand Registry program, you can unlock the power of brand ownership on the platform. We will work with you and your marketing team to create best-in-class A+ Content; another winning tool to optimise your listing for sales success.
Amazon is a visual platform, so top notch product photography is one of the most important elements in driving sales conversion. We work with you to understand and follow Amazon’s best practice guidelines and take it a step further by creating the right balance of studio, lifestyle and informative shots to outplay your competition. Product Videos are fast becoming the new normal on the Amazon platform and another strategy to consider to drive sales.
Use your own product photographer and videographer, or we’ll leverage our own network of creative Amazon experts.
If your products aren’t featured on the first page of Amazon search results, you’re unlikely to be ecstatic about your current sales performance. Understanding and optimising product listings towards Amazon’s search algorithm is the key to accelerating the organic discoverability of your products. By balancing this with listing copy that speaks to your audience, we create a winning formula.