About Us
Amazon is the biggest eCommerce platform on the planet and already represents more than 50% of online retail sales in the US.
Amazon Australia is growing at an exponential rate and is predicted to represent more than 25% of the country’s online retail sales by 2030*.
Who is Totalyty?
Totalyty is a leading Amazon Mastery Agency based in Sydney, Australia, dedicated to transforming brands into Amazon success stories.
Totalyty partners with leading consumer brands to unlock the full potential of Amazon-across strategy, creative, account management, and full funnel advertising. From initial launch through to global expansion, Totalyty delivers best-in-class execution, underpinned by deep expertise in Amazon’s evolving ad-tech ecosystem.
Meet the Founders.
Hey there! My name is Warren Coxall, co-founder of Totalyty, an eCommerce agency based in Sydney. I live with my partner Jo and our two energetic toddlers, Sienna and Finn, on the Northern Beaches of Sydney.
My Amazon journey began back in 2016 when I started selling products as part of the private seller community. I eventually transitioned into white-label products sourced from China for sale on Amazon USA. It was through these experiences that I saw firsthand the impact of highly curated and optimised product listings to drive sales, often against some of the better-known brands.
This inspired me to start Totalyty, where I could use my experience to help other companies achieve their full potential on Amazon. At Totalyty, we provide custom solutions tailored to our clients’ needs to help them succeed on the world’s largest online marketplace.
When I’m not working at Totalyty, you can find me enjoying the beautiful beaches with my family, cycling, or trying out some of Sydney’s best espresso martinis!
Hi there, I’m Jo Coxall, co-founder of Totalyty – the dynamic eCommerce agency that helps businesses drive sales growth on Amazon. Before joining Warren at Totalyty, I spent ten years working across various roles within the HR function at Macquarie Bank. My passion for providing personalized solutions and delivering top-quality service led me to join Warren in continuing to grow Totalyty, a company dedicated to helping clients succeed on Amazon.
Together, we have worked tirelessly to provide customized solutions to businesses, optimizing their presence on Amazon and driving sales. We are proud of the success we have helped our clients achieve through our guidance and expertise.
Outside of work, as a mother of two energetic toddlers, I spend much of my free time wrangling my little ones. I am also passionate about fitness and wellbeing, always looking for new ways to grow both personally and professionally.
Additionally, I am proud to be the founder of BlackoutMyBlinds – a product that eliminates light leakage from existing roller blinds. Overall, I strive to find balance in all aspects of my life, whether it’s helping clients achieve success on Amazon or spending quality time with my family and pursuing my personal interests.
What They Say.
Totalyty was a huge support for our brand's initial launch on Amazon, and they ensured every aspect was comprehensively managed so that we were set up for success. Their attention to detail and dedication is exceptional, and along the way, they have been able to help us optimise our strategy and performance and work through changes and challenges with an approach that is tailored to suit our specific requirements. Warren and Jo have been a pleasure to work with, with an engaged and supportive approach that is backed by their expertise and professionalism. Totalyty has been an integral part of Swarovski Australia's success on Amazon, and we are excited to see the growth we can continue to achieve.
The team at Matcha Maiden are super thrilled and impressed by Warren and the team at Totalyty; the outstanding one-stop shop for selling our products on Amazon. Their seamless and comprehensive approach to handling all aspects of our Amazon presence has been an absolute game-changer for our business. There is a clear and evident understanding on how to optimise and build your brand on Amazon. Above all, Warren and team are accessible, helpful and willing to go above and beyond for your brand. Highly recommend.
Warren and the team at Totalyty have been amazing for our brand. We were totally overwhelmed by Amazon after trying to set it up ourselves, and getting the team's insights and expertise on board were lifesavers. So easy to deal with, proactive in their approach and all round pleasure. I'd highly recommend Totalyty to anyone wanting to launch their brand or improve their brand on Amazon.
"Warren and the team at Totalyty have had such an important role in growing VITHIT on Amazon. Highly professional and get results quickly."
"Before engaging Totalyty, we were underwhelmed and frustrated by our Amazon channel sales performance. By the third month of our engagement, Totalyty had generated more sales in the month than we had achieved on our own over the previous 12 months combined. I highly recommend you reach out to Warren and the team if your plan is to have Amazon be part of your sales strategy for the online channel"
