Why sell on Amazon?
John Doe

John Doe

You’re probably well aware that Amazon is now the biggest eCommerce platform on the planet….someone needs to pay for those space trips!  Adoption of Amazon’s sales channel is growing at an incredible rate around the globe.  At its place of birth in the USA, Amazon accounts for more than 50% of all online retail sales.  This is very much helped by an estimated 150M+ Amazon Prime members in the USA, who look to Amazon as their first online shopping choice due to free delivery amongst other benefits.  

Amazon continues to invest heavily in improving its sophisticated fulfillment centres and supply chain solutions.  Whilst sellers have the flexibility of shipping orders direct to consumers via FBM (fulfilled by merchant), they can also send inventory in bulk directory to Amazon and let them do all the heavy lifting by taking advantage of Amazon’s FBA (fulfilled by Amazon) solution.  These are becoming more sophisticated with the introduction of robotics and are a game changer for businesses not set up for / interested in DTC distribution. 

As consumers, we should be excited by the innovation coming down the Amazon pipe.  Take Amazon Prime Air for example- its Amazon’s autonomous delivery by drone service which will see packages delivered within 30 mins of ordering- and we’re told it’s not far away.  In the US, Amazon Air (different to Amazon Prime Air) is literally a cargo airline competing with the major postal services to deliver Amazon packages exclusively.  Amazon Flex is the latest service offering to roll out.  It’s a familiar Uber style set-up that allows anyone with a drivers licence, qualifying vehicle and a smartphone to deliver packages for Amazon- just another move to get packages to consumers faster.     

Amazon has also changed the game for brands looking to expand their presence on the global stage.  Amazon’s high (and growing) penetration rate combined with its sophisticated fulfillment and supply chain solutions make international expansion a real possibility for brands who historically faced significant barriers in the form of establishment, marketing and operating costs to grow their brands offshore.
In short, Amazon is already one of the most successful companies in the world, but it feels like they’re just scratching the surface when it comes to disrupting seller models and raising the bar of consumer expectation. 

If you want to understand the sales potential Amazon can generate for your brand, reach out for a chat.

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Sponsored Advertising (PPC) & Promotions

For most products, even the best SEO refinement is unlikely to see your products list on page 1 organically.  Investing in sponsored advertising and promotional activities will be a key to improving product rank, discoverability and conversion….and that means sales.  Of course it’s all margin dependent, but we recommend investing at least 10% of sales as an ongoing baseline in PPC.  For new product and store launches, you’ll want to go harder and invest more to improve your rank early on. 

Amazon Store

An Amazon store is a branded destination on Amazon to feature curated content that inspires, educates, and helps shoppers discover your products.  We will work with you and your team to build a store that reflects your brand and showcases your full catalogue of products.  Share your Amazon store URL on social media and embed it on high traffic and relevant external websites to drive traffic and accelerate sales.

A+ Content

A+ Content brings your brand alive on individual product pages.  It’s the section of each listing that allows you to tell your story and showcase other products within your catalogue.  Once you’re locked into Amazon’s Brand Registry program, you can unlock the power of brand ownership on the platform.  We will work with you and your marketing team to create best-in-class A+ Content; another winning tool to optimise your listing for sales success.

Product Imagery

Amazon is a visual platform, so top notch product photography is one of the most  important elements in driving sales conversion.  We work with you to understand and follow Amazon’s best practice guidelines and take it a step further by creating the right balance of studio, lifestyle and informative shots to outplay your competition.  Product Videos are fast becoming the new normal on the Amazon platform and another strategy to consider to drive sales.  

Use your own product photographer and videographer, or we’ll leverage our own network of creative Amazon experts.   

Listing Optimisation (SEO)

If your products aren’t featured on the first page of Amazon search results, you’re unlikely to be ecstatic about your current sales performance. Understanding and optimising product listings towards Amazon’s search algorithm is the key to accelerating the organic discoverability of your products. By balancing this with listing copy that speaks to your audience, we create a winning formula.